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1997-06-28 00:00:00


Software Advertising: Compliance Statements


Professor Leon Kappelman warns businessmen not to take too seriously all claims that a particular piece of software is compliant. Dr. Kappelmann is co-chairman of the Year 2000 Group of the Society for Information Management (SIM).

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From: "Leon Kappelman" From: "Leon Kappelman" Subject: Re: Compliance: Vendors compliance statements

The terms have no more legal meaning than "lite foods" claims did prior to legislation which limited such claims or "all natural" food claims do now (after all, buffalo chips are all natural). They are like any other advertising statement. Remember, this is the industry that required the invention of the term "vaporware." There is an urgent long-overdue need in the year 2000 arena for standardized definitions with legal teeth. It would be far better to be able to have some resonable level of confidence in what you are buying without having to go to the trouble of every customer agreeing to a definition of compliance with every vendor. Product certification based on a good definition is really what is needed. It is little consolation to be able to sue if you are out of business, bankrupt, or dead.

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